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How do you stand out in the cluttered real estate market? By showcasing the sometimes quirky things people do when they truly feel at home.

The insight was simple: We all want a place we can call home; a place where we can be our true selves and let our guard down. And when we do, sometimes we can be pretty weird.

Pushing off of that insight we created a campaign that would garner over 3.5MM video views, tens of thousands of user generated social engagements, and press coverage in pubs that reach a cumulative 5MM unique monthly visitors.

The campaign was built around a content ecosystem that helped maximize our consumer touchpoints, with each one driving people back to other parts of the campaign.

  • Three hero videos produced with broadcast-level production quality
  • Five influencer videos, produced by top-tier YouTube content creators
  • An array of bite-sized, social content captured with real people
  • A social media based sweepstakes to incentivize user engagement, and drive back to our microsite
  • A responsive microsite that housed all of the above

The microsite is no longer live, but check out screenshots below as well as our videos:

See the rest of our hero videos here

 

See the rest of our influencer videos here

 

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