Sony #CatchTheTablet

Nominated for a Shorty Award: Best Use of Social Media IRL (In Real Life)

Atomic PR and Sony developed and executed their most successful social media campaign to date to promote the launch of the new Sony Tablets, dubbed #CatchTheTablet. With the online elements anchored via Sony’s Facebook and Twitter channels, enhanced with a Buddy Media powered Facebook app, and driven via real-world events and street teams in San Francisco, Los Angeles, New York, Chicago, Miami, and Seattle, we helped drive nearly 10,000 contest entries, increased Facebook likes by 8%, Twitter followers by 4.5%, and gave away 60 tablets in total.

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